With the vast and every changing selection of athletic leisure fashion retailers how do you chose where to shop? I tend to be a bit of a loyalist. Check out these spots for a high fashion community driven athleisure experience.
Sweaty Betty was a single boutique in 1998 with a mission to help one women at a time to embrace fitness as a way of life. In 2003, the founder Tamara was awarded the Harper’s Bazaar entrepreneur of the year award and soon after opened its first Selfridge’s concession. Sweaty Betty is a fashion forward athletic brand that truly cares about the women who wear it. Check out their core values and the free exercise videos on the site. In addition to the free in store classes.
To Inspire Women to Find Empowerment Through Fitness
Athleta, a Gap brand that offers free in store fitness classes, and free hemming.
Since 1998, we’ve been outfitting women athletes with the ultimate performance apparel and gear. We road-test, court-test and water-test everything ourselves to be sure each item we offer features the perfect balance of performance and style. Whether working at our retail stores or at our headquarters in Petaluma, California, we embody the values of our brand. Inspiring an active lifestyle. Motivating others. Tapping into our collective power as a group.